Click Defense v. Google
Update
On June
24, 2005, Click Defense, a company which provides software to keep track of
Pay-Per-Click advertising, sued Google Inc. in the US District Court in San
Jose, claiming that the search engine has failed to protect users of its
advertising program from "click fraud," costing them at least $5 million.
In December 2005, the company
said in a statement it wanted to withdraw as the lead plaintiff named in the
lawsuit in order to focus on its own business. "We remain a member of the class
and our click fraud claims against Google will still be litigated when and if
the class is certified." Scott Boyenger, Click Defense's Chief Executive Officer
is quoted. AIT, a $34 million-a-year Internet service provider serving customers
in the mid-Atlantic states and the Carolinas, said it plans to take over as
lead plaintiff.
A hearing on the motion for
class certification in the Google click fraud case has been scheduled for May of
2006.
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December 9, 2005:
Click fraud suit changes hand, The Register:
"Click Defense, a web analytics firm that intiated proceedings against
Google in June, alleging that the search engine was failing to stop click
fraud, is to be replaced as lead plaintiff in the suit by web hosting firm
Advanced Internet Technology (AIT)"
-
December 9, 2005:
Kläger gegen
Google zieht sich zurück, intern.de:
"Im Juni sorgte das US-Unternehmen Click Defense für Schlagzeilen, als es
ein als Sammelklage angelegtes Verfahren gegen Google beantragte..."
-
December 7, 2005: Stefanie,
Olsen,
Click fraud in the courts, CNet:
"Click fraud is the search industry's dirty secret."
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