The
premiership footballer Ashley Cole is involved in legal action against the News
of the World and The Sun over stories alleging bisexuality among Premiership
players. And Google is doing its best to attract more people to the story:
Typing "ashley cole" into the search engine generates "See results for: ashley
cole gay"! Cole’s solicitors want to know when and what prompted
the process.
Cole said: "I am keen to find out whether the decision to automatically include
the term ‘gay’ to the keyword ‘Ashley Cole’ was an editorial decision or one
made by a computer based on the volume of searches for ‘Ashley Cole’ linked to
the word ‘gay’."