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 ACCC takes Google to court over sponsored links

The Australian Competition and Consumer Commission (ACCC) is suing Google over alleged misleading and deceptive conduct in relation to sponsored links.

The accusations:

1. Google is failing to create a clear enough distinction between its ”organic” search results and the adverts.

2. Google, by causing that ads for a company appeared on their site when users entered the names of competing firms, engaged in misleading and deceptive conduct in breach of section 52 of the Trade Practices Act 1974  (Trading Post, who was also sued, had purchased ads next to the search terms 'Kloster Ford' and 'Charlestown Toyota', two of its leading competitors).

The case has been listed for preliminary hearing on August 21.




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