Links & Law - Information about legal aspects of search engines, linking and framing

Hyperlink & Search Engine Law News  Decisions & Court Documents Worldwide Legal Resources (Hyperlink & Search Engine Law Articles) Linking Law Cases Search Engine Law Publications by Dr. Stephan Ott Technical    Background

USA: Search Engines ordered to stop misleading mortgage relief ads

The Making Home Affordable Program aims at helping eligible home-owners to refinance or modify their mortgages, so that they can afford to stay in their homes. The official website (http://makinghomeaffordable.gov) provides information about the program. Starting in April 2009 misleading ads appeared on search engines. When consumers searched for "making home affordable", ads were shown that displayed the web address http://makinghomeaffordable.gov. But when they clicked on the ad, they were not directed to the government web site, but instead to another web site offering loan modification services for a fee. The FTC filed a lawsuit against unknown parties, because the defendants are not identified in the ads. At their request, the District Court for the District of Columbia issued a temporary restraining order that requires four search engine providers (among them Google and Yahoo) to identify those who placed the ads and to refuse ads containing http://makinghomeaffordable.gov or any other domain name containing .gov.

The documents related to the case can be found at: http://ftc.gov/os/caselist/0923147/index.shtm.

 

 

Newsarchive

The Links & Law website is updated regularily, so  check back for updated information and resources about search engine and linking issues.

You are currently in the archive with older news. A complete list of the updates can be found here!
 

 
 

Masthead/Curriculum Vitae
Copyright © 2002-2008 Dr. Stephan Ott 

All Rights Reserved.

 

Google