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AdWords Update

  • A European Parliament report has recommended that the European Commission change the law so that search engine companies can only allow bids on terms if the owner of the term approves them:
    "modifying the limited liability regime for information society services in order to make the sale by search engines of registered brand names as advertising keywords subject to prior authorisation from the owner of the brand name in question (this applies, for example, to sites containing a keyword that redirects consumers to counterfeit sites)."
    European Parliament's report
    In December a Resolution by the European Parliament said: "[The Commission should] modify the limited liability regime for information society services in order to make the sale by search engines of registered brand names as advertising keywords subject to prior authorisation from the owner of the brand name in question."

  • News on the Rosetta Stone v. Google Appeal: Goldman, Plaintiff-Side Briefs in Rosetta Stone v. Google Appeal, Technology & Marketing Law Blog

  • The Madras High Court in India, on the 30th September, 2010 passed an interim ruling in Google's favour.

  • Is there an initial interest confusion doctrine in European trademark law? The England and Wales High Court (Chancery Division) says yes! >> Och-Ziff Management Europe Ltd & Anor v Och Capital LLP & Anor [2010] EWHC 2599 (Ch) (20 October 2010)

 

 

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